The Challenge

Astrakode was struggling to manage their Google Ads campaigns. Their ads were not bringing in the right audience, and they were spending too much without seeing good results. Their landing pages also did not match the needs of their audience, and there was no proper way to track results.

Goals Astrakode wanted to

  • Bring in more people who were really interested in their services.

  • Lower the cost of their ads.

  • Make sure visitors to their landing page found what they needed and took action.

“Mocodesk transformed our Google Ads completely. They didn’t just fix our campaigns; they gave us a strategy that works. We’ve seen more qualified leads and better results than ever before.”

Fabiano Izzo

CEO of Astrakode

Approach

We started by analyzing Astrakode’s audience to understand their needs and interests. This helped us craft a plan that would speak directly to them. We:

  • Created new landing pages that fit the audience's needs.

  • Structured the landing pages so visitors could easily understand the benefits

  • Wrote clear and engaging copy for the landing pages to make visitors take action.

  • Refined the keywords used in the Google Ads to match what potential customers were searching for.

  • Set up tracking to see how well the ads were doing and where we could improve.

Implementation Our team worked step-by-step to improve Astrakode’s campaign:

  • We first researched Astrakode’s ideal customers and their needs.
  • Then, we changed the landing pages to fit what these customers were looking for. We used simple, easy-to-understand words and made sure the page looked appealing.
  • We updated the keywords in the ads to match what customers were searching for. This meant Astrakode’s ads were shown to the right people.
  • Finally, we set up tracking to measure how well the ads were working. This way, we could keep improving them.

Increased CTR

More people clicking on their ads and visiting the landing pages.

Sales Chart

Lowered Cost

Lower costs for each ad click.

Traffic

Improved Conversion Rate

More visitors taking action on the landing page, such as signing up or asking for more information.

Traffic

Conclusion

By analyzing the audience and making targeted changes, we helped Astrakode get better results from their Google Ads campaigns. This case study shows how the right strategy can turn a struggling campaign into a success.

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