Want More Sales? Here’s the Best Way to Run Google Ads Successfully
If you want to drive more sales and grow your business quickly, Google Ads is one of the most effective tools to use. Unlike organic traffic, which takes time to build, Google Ads helps businesses appear at the top of search results instantly, putting their offers in front of people actively searching for related keywords.
With the right Google Ads campaign, businesses can increase conversions, improve brand visibility, and maximize their advertising ROI. However, running a Google Ad successfully requires the right bid strategy, keyword selection, and campaign optimization.
How to Set Up Your First Google Ads Campaign the Right Way
Step 1 – Choose the Right Google Ads Campaign Type
When setting up a Google Ads campaign, the first step is selecting the right campaign type based on your goals.
- Search Ads – Appear on Google search results when people enter specific keywords.
- Display Ads – Image-based ads that show across Google’s partner websites.
- Shopping Ads – Used for e-commerce businesses to showcase products in Google Shopping.
- YouTube Ads – Video ads displayed before or during YouTube videos.
- Performance Max – Uses machine learning to show ads across multiple Google networks.
Step 2 – Select the Right Keywords for Your Ad Campaign
Choosing the right keywords ensures your Google Ads reach the right audience. Use tools like Google Keyword Planner to find high-converting and relevant broad match and exact match keywords.
- Broad Match – Reaches a wider audience but may trigger irrelevant searches.
- Phrase Match – Ensures the search query includes your target phrase.
- Exact Match – Shows ads only for searches that closely match your keyword.
Step 3 – Write Ad Copy That Gets Clicks & Conversions
Your ad copy plays a crucial role in attracting clicks and driving conversions.
Best practices for writing Google Ads copy:
- Include the keyword in the headline and description.
- Highlight a strong value proposition (e.g., Free Shipping, 24/7 Support).
- Use a clear CTA (Call to Action) like “Buy Now” or “Get a Free Quote.”
- Test multiple ad variations to find what works best.
Step 4 – Optimize Your Landing Page for Better Results
Even the best Google Ads campaign will fail if your landing page is not optimized. To improve conversion rates, your page must load fast, ideally under three seconds. It should have a clear call-to-action (CTA) that aligns with your ad’s message, ensuring visitors take the next step. A mobile-friendly design is essential, as most users browse on their phones. Additionally, incorporating trust signals, such as customer reviews and testimonials, can boost credibility and encourage conversions.
How to Set the Right Google Ads Budget & Bidding Strategy
How Much Do You Need to Spend on Google Ads?
Your Google Ads budget depends on factors like competition, industry, and campaign goals. Small businesses can start with a lower budget and scale as they see results.
- Daily Budget – The maximum amount you want to spend per day.
- Cost Per Click (CPC) – The amount you pay each time someone clicks your ad.
- Cost Per Action (CPA) – The cost of acquiring a conversion (sale, lead, etc.).
Bid Strategy – How to Optimize for Maximum ROI
Google offers different bid strategies to control how much you pay for clicks and conversions:
- Manual CPC – You set the max bid for each keyword.
- Maximize Clicks – Google adjusts bids to get the most clicks within your budget.
- Target ROAS (Return on Ad Spend) – Focuses on maximizing revenue for every dollar spent.
- Enhanced CPC – Google adjusts bids based on likelihood of conversion.
How to Optimize & Scale Your Google Ads Campaign
Once your Google Ads campaign is live, continuous monitoring and optimization are key to maximizing results. Here’s how to improve performance:
- Analyze conversion data to see which ads drive the best results.
- Adjust bids based on high-performing keywords.
- Use negative keywords to avoid wasting budget on irrelevant searches.
- A/B test ad copy and landing pages to improve click-through and conversion rates.
- Leverage remarketing ads to target users who previously visited your site.
Conclusion
Running a Google Ads campaign successfully requires the right strategy, from selecting the right bid strategy to optimizing landing pages for better conversion rates.
If you want expert guidance on the best way to run Google Ads, Mocodesk specializes in high-performance Google Ads management. Contact us today to scale your business with optimized ad campaigns!
